NEW: Lincrusta Collaborates With Morris & Co. To Create Incredible Embossed Wallcoverings
March 5th, 2024
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Wallcoverings and Morris & Co. are delighted to announce the launch of a collaboration
collection featuring three luxuriously embossed wallcoverings that are now
available at Brewers!
Ornamented in
the timeless heritage patterns of Morris & Co., the company was established
in the 19th century by William Morris, a revolutionary force in
Victorian Britain. Lincrusta now brings their history and craftspersonship
prowess to these renowned designs in this exclusive range.
Made in the
spirit of William Morris, three wallpaper designs rely upon processing natural
ingredients such as linseed oil with time-honoured craft skills in Lincrusta’s
factory in Lancashire, England. On a historical note, it is even thought that
Morris himself experimented with embossed wallpaper techniques in his 1886
Chrysanthemum Toile design, his nod to the Japanese faux leather embossed
wallpapers fashionable at the time.
This capsule
collection features two iconic Morris & Co. patterns, ‘Acanthus’ and
‘Fruit’, alongside the introduction of a new Dado panel that combines evergreen
‘Willow Boughs’ with ‘Diaper’. A high-performance wallcovering selection,
Lincrusta’s technical expertise ensures these papers are equally at home in
both residential and hospitality settings.
Jessica
Clayworth, Morris & Co. Lead Designer comments:
“It has
been an exciting collaboration with Lincrustra. Their deep understanding of our
design ethos, coupled with a genuine sensitivity towards the authenticity of
the original documents, made it an obvious and seamless partnership. Given
William Morris's pioneering work with Japanese leather papers, the decision to
join forces was a natural one. Witnessing our designs spring to life in a
manner that both breathes new life into them and remains steadfast to their
heritage has been nothing short of remarkable.”
As with all Lincrusta
wallcoverings, the options for creating bespoke walls are limitless. They can
be painted in the chalky Morris & Co. paint colours for a timeless elegant
look or reimagined in unexpected colour combinations and finishes for a fresh
take on these iconic patterns.
Meet The Designs:
1. Fruit
An abundance
of ripened pomegranates hangs temptingly from the branches of an overflowing
tree. Amongst flora are fine-printed branches in the background to give the
design an irresistible depth. One of the earliest Morris & Co. wallpaper
designs, Fruit was first produced in 1864.
2. Acanthus
Acanthus is one of Morris & Co.’s most iconic patterns.
Authored in 1875, Acanthus is filled with Morris’s instinct for the drama of
nature and great energy for patternmaking. With complex layering and vigorous
curves, the scrolling acanthus foliage produces a three-dimensional effect
within interior spaces.
3. Willow Boughs Dado
A brand-new
design co-created with Lincrusta, the Willow Boughs Dado combines the classic
Willow Boughs (1887) and Diaper (1870) for this exquisite panel that sits below
traditional chair rails.
Shop the brand-new collection online or find out more in your local Brewers Decorator Centre.
