Introducing...Emotions Of Colour

Brewers are excited to announce the launch of an exclusive new paint colour collection, Emotions of Colour, from Ideal Home and Albany. 

This new partnership combines Ideal Home’s passion for interiors and Albany’s expertise and rich history of producing professional quality paint. 

The Emotions of Colour collection has been carefully curated by the team at Ideal Home to bring together five colour palettes, each based on an emotion and chosen for the feeling they evoke.

Ideal Home Editor, Heather Young comments ‘‘The concept for Emotions of Colour is all about inspiring people to choose colour for their home, based on the way it makes them feel. The choice of colours can often feel overwhelming, but by grouping them into mood-based palettes, we hope to make embracing colour easier.’ 

EMPOWERING

Seize the moment with colours that wow. Strong, highly pigmented shades to add impact and drama.

GROUNDING

Earthy shades to help you find your centre. A contemporary palette of natural colours that signify strength and stability.

COCOONING

Wrap yourself in these comforting colours. Warm neutrals and earthy hues that envelop and nourish.

RELAXING

Restful shades for a mindful moment. A harmonious blend of muted neutrals and chalky pastels to soothe and calm.

UPLIFTING

Colours that bring a hit of happiness. Clean, fresh shades for a mood-boosting indoor-outdoor feel.

Heather continues 'The way we connect with colour is so often tied up with emotion and memories and we wanted to reflect this in how each of the shades in the collection is named, which made the naming process a real treat. Many of my suggestions came during a family brainstorm session around our kitchen table over breakfast one morning. We have my daughter to thank for “Esme’s Wardrobe” pink!’

Albany has recently celebrated 100 years of colouring peoples’ homes. They are passionate about providing decorators and homeowners with richly pigmented professional quality paint in a comprehensive choice of finishes including a generous 250ml sample pot.

The Emotions of Colour collection is exclusively available in-store or online from Brewers Decorator Centres from the 1st May.

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