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Johnstone’s Announce Country Soil As Colour Of The Year 2027

September 29th, 2026

Johnstone's has announced Country Soil as its Colour of the Year for 2027, a warm, grounded taupe designed to answer a widespread craving for stability in unsettled times.

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Why Country Soil?

Johnstone's says the choice reflects the mood of the moment. Amid global uncertainty, people are looking for security and stability in their lives — searching for solid foundations to build on. Country Soil, a soft, earthy neutral, is the brand's answer: a hue that feels grounding, supportive and fundamental, much like the bare earth it's named after.

The Palette

Country Soil is the lead colour in a broader "Foundations" collection built around grounded hues and natural accents. It’s a palette designed to convey strength and reassurance and sits within three connected sub-themes:

  • Solid Ground – earthy tones where humanity works in collaboration with the natural world, echoed in supporting shades like Coffee House and Boulder Creek.
Johnstone's colour of the year

  • Quiet Zone – softer, more insulating tones responding to our need for privacy and calm amid constant connectivity, including Smoky Orchid, Linen Ruffle and Blue Zephyr.

Johnstone's colour of the year

Johnstone's colour of the year

The Bigger Picture

Johnstone's frames Country Soil as more than a passing trend. In a world where being alone is increasingly seen as a welcome escape from the complexity of modern life, and where people are placing new value on privacy, community and things that endure, the brand says the colour speaks to a "renewed focus on the fundamentals" — offering homeowners and decorators a dependable, calming base to build around in 2027 and beyond.

Shop Country Soil online or visit your local Brewers Decorator Centre. See the Johnstone's Colour of the Year colour card for inspiration on how to pair Country Soil with other colours. 

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