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Greene Credentials: Little Greene's Absolute Matt Receives An Eco Update
September 15th, 2025
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The flattest paint in Little Greene’s family of finishes,
‘Absolute Matt Emulsion’ has received a huge upgrade to its eco credentials.
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With a ‘barely-there’ low-sheen of only 1-2%, you won’t notice
any difference to its sumptuous, velvety, dead-flat finish or the effortless
way it brings a beautiful depth of colour to your walls and ceilings.
Masquerade, Livid and Slaked Lime Mid
But now, 40% of every tin of Absolute Matt Emulsion is made from
completely recycled ingredients thanks to the introduction of a new
high-quality resin - the bit that binds all the ingredients together.
Finding innovative ways to reduce the use of virgin materials is
at the heart of Little Greene’s long term environmental strategy.
Creative Director, Ruth Mottershead, explains: “At Little Greene
we are on a permanent mission to improve product quality, and always to do it
hand-in-hand with improving the sustainability of our offer and reducing our
carbon footprint.”
“It’s in our culture to take great care about what we do, and
although there are additional costs in taking this innovative step forward, we
wanted to shoulder the responsibility for the decision and have decided to keep
the price the same for our customers.”
“Absolute Matt Emulsion is our signature flat finish and the
perfect fit for beautiful, considered homes where the interplay of light and
sumptuous depth of colour can completely transform the ambience of the room.”
“We are thrilled that this transformative paint finish is now
even better for the planet too.”
“One of the cornerstones of Little Greene’s environmental
strategy has been the successful reduction of VOC content in all our
water-based paints; now so low that it’s considered negligible.”
“This means all our water-based finishes are environmentally
friendly, completely child-safe, low in odour, low in VOCs and quick to dry.”
“Cleaning up requires no specialist solvents or cleansers;
simply rinse brushes in clean water. Safe to use in every room, including
nurseries, Little Greene remains one of the most environmentally thoughtful
options available for decorating the home.”
“Absolute Matt Emulsion is offered in all Little Greene colours.
Superb in all hues, it appears especially rich and sumptuous in darker shades,
such as Olive Colour, Livid and Light Bronze Green, or beautifully chalky in
delicate, muted tones of Masquerade, Clay or Windmill Lane, where its flat matt
finish affords a real depth of colour that can’t be matched by more synthetic
paints”
Pearl Colour Mid and Dark
Absolute Matt Emulsion is available in 1L, 2.5L, and 5L tins, as well as 60ml sample pots.
