What to Post on Social Media - 12 Quick & Easy Ideas For Decorators

April 29th, 2021
Our guest author Jon Mears has put together a range of simple guides to help professional painters and decorators with their sales and marketing. These simple marketing secrets will help to grow your business in no time!
Jon has been working in sales and marketing for over a decade and has gained important skills and knowledge about the industry. He began writing to help tradespeople with their marketing in 2020, and has since published three books which are available to purchase on Amazon.
'What am I supposed to post on social media as a decorating business?' Good question. Glad you asked.
One of the most difficult things about being a business on social media is coming up with ideas on what to post so to help, Jon has put together 12 types of post you can use over and over again.
If you post 3 times a week you could repeat this list every month and your audience will never get bored with your content.
‘If you post 3 times a week you could repeat this list every month and your audience will never get bored with your content.’
Before and after pictures of a job.
Right at the top of the list is the classic before and after pic. Honestly, these are so good, you could post one every day and people would not get bored of them. People love seeing a transformation. So, post these as much as you can.
Educational video.
A short video of you spraying, masking up, removing fixings or using a dustless sander is a great way to educate your customer that painting and decorating is more than just buying a tin of paint and slapping it on the walls.
Answer people’s questions.
Yes, commenting on other people’s posts and answering their questions also counts as great contentSelfie or team photo.
Case studies.
Writing a case study about a job is a great way to help potential customers see what working with you is like. Think of it as a more detailed version of a before and after photo. Case studies don’t need to be long. 1 page is fine. Just answer the following questions as you write it: Who/where is the customer? What problem did they have? How did you propose to solve it? Where there any issues along the way? How did you solve those? Was the customer happy with the final result? And include photos of the whole process. Simple.Educational photo.
Tips / tricks.
Competition / prize giveaway.
Humour post.
Remember, people want to connect with people on social media. Don’t be afraid to show your sense of humour. Share a funny meme or photo related to the decorating industry.Company news.
Seasonal post.
Share an article or post.
Find out more about 'Sales & Marketing for Decorators' by Jon Mears here.
Listen to Jon's podcast where he discusses all things sales and marketing with decorators and industry experts.