Dulux Unveils Sweet Embrace As Its Colour Of The Year 2024
September 26th, 2023
Dulux has announced its Colour of the
Year for 2024, Sweet EmbraceTM. The colour is a delicate, optimistic
and modern tone that is understated and comforting and brings a sense of
stability and softness to a space. To help decorators provide their customers
with colour inspiration, Dulux is also launching three easy-to-use, versatile
colour palettes that complement Sweet EmbraceTM.
For 21 years, the Dulux Colour of the
Year has been decided based on extensive trends research conducted by Dulux
colour experts and international design professionals. Dulux’s Colour of the
Year for 2024 reflects people’s need for simplicity, meaning and a sense of
belonging. The colour can be used on its own or alongside the tones in the
three supporting Dulux Colour FuturesTM palettes:
A Warm palette for comforting spaces – a compilation of global earth tones that can be used to create spaces for occupants to feel snug and find comfort. These tones are ideal for bedroom, living, kitchen and dining spaces as they feel familiar and embracing.
A Calm palette for quiet spaces – fluid greens and blues have a naturally clarifying effect and bring a feeling of serenity. They are perfect for bathrooms and home offices to help people relax and relieve stress.
An Uplifting palette to create friendly spaces – a mix of modern yellows with soft lilacs, this palette has a positive, uplifting mood. The colours in this palette can be used in the hallway to bring a sense of joy to those entering a property. They can also be used in the bathroom or dressing areas to encourage a ‘get up and go’ attitude.
Marianne Shillingford, Colour Expert
and Creative Director at Dulux, explains: “What is so wonderful about Sweet
Embrace™ is its soothing subtlety. While being a beautiful standalone colour,
it’s a hue that matches perfectly with so many other shades so that decorators
can use it as a backdrop to build a totally individual space upon. A shade as
versatile as Sweet Embrace™ encourages us to get creative and fashion spaces
that allow occupants to feel completely at home.”
Nicola Holmes, Skills Development
Consultant – Colour & Design at Dulux, commented: "Sweet Embrace™,
together with its three supporting palettes, arms decorators with the tools
required to give them confidence when advising clients on their colour choices
and design visions. With this resource in their toolkit, decorators can build a
reputation as an expert in colour selection.”
To support decorators further, Dulux
is hosting a series of Dulux Academy Live courses in September to provide
additional insight into the Colour of the Year 2024. The FREE sessions will
give decorators a better understanding of how Sweet Embrace™ and its supporting
palettes can be used, as well as top tips to get the perfect finish. Decorators
can register via the Dulux Academy website: https://academy.duluxtradepaintexpert.co.uk/.
Professionals can also use the Dulux
Visualizer App to show their customers what each Dulux Colour Futures™ tone
will look like in their space using augmented reality.