2. Facebook ads – From £2
Running an ad campaign on Facebook can be a great way to generate some enquiries, FAST!
You can reach thousands of people for as little as £2.Personally, I would suggest you try a 7 day campaign with a £5 per day spend cap. (Total spend £35).These have proven most effective for me.
Ads don’t have to be complicated. A simple before and after photo of a previous job will catch people’s attention. Then use the text on the post to encourage people to either message you for a free quote or visit your website.
The only other thing you need to do is pick your audience. Think about your ideal customer. Are they male or female? How old are they? Where do they live? Answer these three questions based on your experience and you’re all set.
Printing leaflets is so quick and easy nowadays it has got to be worth a go. I have heard loads of stories from decorators who did a leaflet drop and ended up with customers for life.
Use a local printer if you can, if not, Vistaprint can produce a few thousand leaflets and send them to you in a matter of days. To distribute them, you can either pay a local company, use the Royal Mail door to door service, or simply do it yourself.
4. Local paper / parish magazines
Placing an advert in a local magazine can be a great way to increase enquiries. Think about your target customer. Without stereotyping too much, older people often like to use local magazines and newspapers to find trades people. If this is your typical customer then it will pay for you to have a listing.
5. Get in touch with other local decorators
The community amongst decorators is unlike any other. If you are struggling for work, don’t be afraid to reach out to a local decorator and see if they could use an extra pair of hands. A week as a subby is better than a week sat at home doing nothing!
Plus, you might form a relationship that will have unforeseen benefits.
6. Signs for your van
I’m a big advocate for signwriting your van. Even if you spent £500 on signwriting, if you kept it on your van for 3 years, it works out as just £13.89 per month. That’s about as cheap as advertising can get!
However, if you don’t have the money to go all out on the signwriting, then you can get magnetic signs printed very cheaply nowadays. This is a great option if you want a quick bit of advertising.
7. Build a relationship with your local decorator merchant
Once you get to know the staff there you might start getting referrals from them. They might even let you leave a stack of your business cards on the counter!
8. Contact local schools and colleges
This is especially fruitful just before the holidays. Often lots of decorators will get drafted in to complete a load of work over the holidays, make sure you are on their radar!
9. Email Marketing
Email marketing is free and you don't need to get all technical for it to be effective. Writing a simple email to all your previous customers saying you are now taking bookings could be enough to get you a few jobs.
TIP - marketing works best when you combine multiple effect. Try doing several things from this list all at once for maximum effect!